HOW TO MAKE A GREAT VIDEO FOR YOUR BROCHURE

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Pre-production for good business video

  1. Visit youtube and search keywords in your industry for some inspiration or clarity on how to create the best film in your industry.
  1. List your businesses strengths and/ or brand pillars and be clear on what benefits you offer the customer and how you differ to your competition.
  1. Think about what visuals or people can best tell your story. Is it you or your customers or suppliers? Ask yourself, how can I bring our story to life in a file format?
  1. Hire a film producer or film director with a great folio of work who can tell you what results in their films create. You will find high-end agencies that can create cinematic masterpieces or film students starting out and their budgets will vary dramatically. Filmmaking is a craft that takes a long time and effort to master, so be sure to hire people who are masters of their profession, because they will make you look good. While there are companies successfully making raw content on iPhones, they are likely to have built brand equity before sharing raw content.
  1. Brainstorm with the filmmakers on the best format to tell your story. Is it a mini-feature film narrative, documentary style, vox pop, art house or a series of testimonials? All great films involve good preparation.
  1. Clarify how you want the viewer to feel after watching your film and whether there is a call to action? Determine where your film will be distributed – youtube, company website, Facebook, Instagram, LinkedIn, Twitter – as this may impact how you film your story?

Production of a corporate video

  1. Attend the film shoot to ensure that the film is on message and exactly what you had in mind because you will know your brand better than anyone.

Post-production for making a business video

  1. Enquire about the film editor as the edit is only made easy when good planning and filming has been completed. Make sure the contract states you can make recommended edits to completed versions.

Three Good Reasons To Invest In Video

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Does video content work?

We only need to consider how much video content crosses our own path in a standard business day, to know that video content is growing. Businesses are increasingly investing in video because it works.

A report by Invodo in 2014 reported:

  • 9% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Retailers cite 40 percent increases in purchases as a result of video.
  • Shoppers who view video are 1.81X more likely to purchase than non-viewers.

Recent trends in video format

At tmdigital, we’re seeing a lot of smaller businesses take the plunge to make their own first video and corporate brands invest in series of video.

The most recent popular formats for video brochure content include:

  • Explainer videos: these explain a concept, product or service in an entertaining manner, utilizing a variety of styles, such as animation or live action.
  • Interviews with experts: as these help establish credibility and authority in all areas of business.
  • “How-to” or instructional videos.These help to reassure your customer that he or she will be able to successfully use or install your product.
  • Product demonstration videos.Your customer will be able to successfully use your product.

What is a standard video budget?

A video budget can range from virtually zero cost with a colleague simply filming a CEO on a smart phone, to the most expensive Chanel advertisement which was reported to cost $33 million.

We are living in a period in history, where everyone can be a photographer or filmmaker via their smart phone.  The surge in visual communications ensures there is an abundance of creative talent to help even the most traditional businesses become visually compelling. As the famous saying goes, ‘you get what you pay for’.

tmdigital clients are now allocating 30 per cent of their film production budget to video brochures distribution. The reason is it becomes a safer investment because the video content is guaranteed to land in the hands of their key stakeholders and their top 15 friends.